Privacy Policy

Effective date: August 11, 2025

This Privacy Policy explains how longtailwind.com (“we,” “us,” “our,” the “Site”) collects, uses, discloses, and protects personal information. It should be read with our Terms of Use, Cookie Policy, and Comment Policy.

1) Who we are & scope

• Controller: LongTailWind (operator of longtailwind.com).
  
• Contact: support@mdvinternational.com
  
• This Policy covers data collected online on longtailwind.com and related pages (e.g., newsletter sign-ups, comments). It does not cover third-party websites we link to.
  

2) What we collect

We collect information you provide, automatically via the Site, and from partners.

a) You provide

• Contact details (name, email), account login (username), comment content, newsletter preferences.
  
• Professional info you choose to share (e.g., role, firm).
  
• Support requests and communications.
  

b) Collected automatically

• Device, browser, IP address, general location (city/region), timestamps, referral URLs.
  
• Usage data: pages viewed, clicks, scrolls, time on page.
  
• Advertising data: ad impressions/clicks, viewability, frequency.
  
• Cookies, local storage, pixels, SDKs (see Cookie Policy).
  

c) From partners/third parties

• Ad/analytics partners (e.g., via Ezoic) for ad delivery, measurement, fraud prevention, and consent management.
  
• Email service providers (newsletter performance metrics).

We do not intentionally collect sensitive categories (e.g., health diagnoses) and do not knowingly collect children’s data.

3) Why we use your information (purposes)

• Site operation & security: load balancing, fraud/abuse prevention, debugging.
  
• Preferences & functionality: remember settings and choices.
  
• Analytics & performance: understand traffic and improve content.
  
• Communications: newsletters you request, service messages.
  
• Advertising & monetization: serve, cap, personalize, and measure ads; run auctions; detect invalid traffic.
  
• Compliance: honor consent and privacy rights requests; meet legal obligations.
  

4) Legal bases (EEA/UK/CH) & U.S. notices

• EEA/UK/CH:
  
  • Legitimate interests: strictly necessary cookies, security, basic analytics.
    
  • Consent: advertising/measurement cookies and related processing.
    
  • You may withdraw consent anytime via the Cookie Preferences link.
    
• U.S. state laws (e.g., CA/CO/CT/VA/UT): We provide opt-outs for “sale” or “sharing” (cross-context behavioral advertising) where applicable; see Your rights below.

5) Programmatic advertising via Ezoic

We use Ezoic for ad serving, optimization, consent management, and related processing. Ezoic and its partners may set/read cookies and process identifiers to: run auctions, deliver and measure ads, limit frequency, prevent fraud, and respect your consent choices (e.g., IAB TCF 2.2, U.S. state signals, Global Privacy Control – GPC).
Ezoic privacy & live partner list for this domain: g.ezoic.net/privacy/longtailwind.com

6) “Sale”/“Sharing” (U.S.) and profiling (EEA/UK)

• We may “share” personal information (as defined by some U.S. laws) for cross-context behavioral advertising through cookies and similar tech.
  
• We do not knowingly “sell” personal information for money.
  
• Opt-out/Choices: Use the Cookie Preferences link in our footer, and we honor GPC signals where required.
  
• In the EEA/UK, ad personalization/profiling occurs only with your consent.
  

7) Categories collected (last 12 months) & disclosures (U.S. CPRA)

CPRA category	Examples	Collected	Business disclosure	“Sold/Shared” for ads*
Identifiers	IP, cookie IDs, email (if provided)	Yes	Yes (service providers)	Yes (shared)
Internet activity	Pages, clicks, ad interactions	Yes	Yes	Yes (shared)
General geolocation	City/region (from IP)	Yes	Yes	Yes (shared)
Commercial info	Newsletter engagement	Yes	Yes	No
Inferences	Interest segments (ads)	Limited	Yes	Yes (shared, cookie-based)
Sensitive PI	Gov IDs, precise geo, health	No (not sought)	No	No

*“Sold/Shared” refers to cross-context behavioral advertising under U.S. state laws. We provide opt-out controls.

8) How we disclose information

• Service providers / processors: hosting, security, analytics, email, anti-spam, ad-tech (including Ezoic).
  
• Legal/Compliance: to comply with law, enforce terms, protect rights, or respond to lawful requests.
  
• Business transfers: in connection with a merger, acquisition, or asset sale.
  

We do not disclose your contact details to third parties for their direct marketing without your consent.

9) Retention

We keep personal information only as long as needed for the purposes above, accounting for legal, security, and tax/audit requirements. Cookie lifetimes vary by category and vendor (see Cookie Policy and Ezoic’s live list).

10) Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is fully secure; we cannot guarantee absolute security.

11) International transfers

Your information may be processed in countries outside your own (including the U.S.). Where required, we rely on appropriate safeguards (e.g., Standard Contractual Clauses). You may request details via support@mdvinternational.com.

12) Your privacy choices & rights

a) Global controls

• Cookie Preferences: adjust/withdraw consent; manage categories.
  
• Browser/device: block/delete cookies; reset mobile ad IDs (may impact Site functionality).
  
• GPC: we treat Global Privacy Control signals as an opt-out of sale/sharing where required.
  

b) U.S. state rights (e.g., CA/CO/CT/VA/UT)

Subject to exceptions, you may request to:

• Know/Access specific pieces or categories of personal information.
  
• Delete personal information.
  
• Correct inaccuracies.
  
• Opt out of “sale”/“sharing” for cross-context behavioral advertising.
  
• Limit use of sensitive personal information (we don’t use SPI in ways that trigger this right).
  

How to exercise:

• Use the Cookie Preferences link (for ads) and/or email support@mdvinternational.com with the subject “Privacy Request – US”.
  
• Verification: We may request information to verify your identity.
  
• Appeals: If we deny your request, you may appeal by replying “Appeal” to our decision email.
  

c) California notices

• Shine the Light: We do not share contact information with third parties for their direct marketing without consent.
  
• Do Not Sell or Share: Use our footer link “Do Not Sell or Share My Personal Information.”
  

d) EEA/UK/CH rights

Where GDPR/UK GDPR/Swiss FADP apply, you may request:

• Access, rectification, erasure, restriction, portability, objection, and withdraw consent (for consent-based processing).
  
• Contact support@mdvinternational.com with the subject “Privacy Request – EU/UK/CH.”
  
• You may lodge a complaint with your supervisory authority (e.g., ICO in the UK, your DPA in the EEA).
  

13) Children’s privacy

The Site is for adults (18+) and is not directed to children under 13. We do not knowingly collect children’s data. If you believe a child provided data, contact support@mdvinternational.com to request deletion.

14) Email communications

• Newsletters: sent only if you opt in. You can unsubscribe via the link in each email.
  
• We may send service or legal notices related to your account or this Policy.
  

15) User-generated content (comments)

Comments are public. Do not post personal, confidential, or sensitive data. We may moderate or remove content per our Comment Policy.

16) Changes to this Policy

We may update this Policy to reflect legal, technical, or business changes. The Effective date shows the latest version. Material changes will be reasonably highlighted (e.g., banner or updated links).

17) How to contact us

Email: support@mdvinternational.com