Cookie Policy

Effective date: August 11, 2025

This Cookie Policy explains how longtailwind.com (“we,” “us,” “our”) uses cookies and similar technologies on our website (the “Site”). It should be read with our Privacy Policy, Terms of Use, and Comment Policy.

1) What are cookies and similar technologies?

  • Cookies are small text files stored on your device by your browser.
  • Local storage / session storage store data in your browser for functionality and preferences.
  • Pixels / web beacons / SDKs help measure interactions, deliver ads, and detect fraud.
  • We use first-party technologies (set by us) and third-party technologies (set by partners such as analytics and ad providers).

2) Why we use them (purposes)

  • Strictly necessary: site security, load balancing, session management, consent logging.
  • Preferences (functionality): remember settings such as language and saved choices.
  • Performance & analytics: understand traffic, diagnose issues, improve content.
  • Advertising & measurement: deliver, cap, personalize, and measure ads; detect invalid traffic; understand audience segments where permitted by law and your consent.

3) Programmatic advertising via Ezoic

We use Ezoic to optimize and serve ads. Ezoic and its partners may set cookies and read identifiers to:

  • run auctions;
  • personalize ads and content where allowed;
  • limit frequency and measure performance;
  • combat fraud and abuse;
  • honor your consent choices and regulatory signals (e.g., IAB TCF 2.2, U.S. state privacy notices, Global Privacy Control (GPC)).

For Ezoic’s domain-specific privacy and an automatically updated list of cookies/partners used on longtailwind.com, see: g.ezoic.net/privacy/longtailwind.com.

4) What we collect via cookies

Depending on your settings and jurisdiction, cookies may process:

  • device and browser information, IP address, general location (e.g., city/region);
  • identifiers (cookie IDs, mobile ad IDs), referral URLs, pages viewed, time on page, scrolls, clicks;
  • ad interactions (impressions, clicks, viewability, frequency);
  • consent and preference signals.
    We do not use cookies to intentionally collect sensitive categories (e.g., health diagnoses) and we do not knowingly collect children’s data.

5) Legal bases

  • EEA/UK/CH: strictly necessary cookies rely on legitimate interests; all other categories rely on consent via our banner/preferences center.
  • U.S.: we provide opt-out controls for “sale” or “sharing” (cross-context behavioral advertising) where applicable state laws require.

6) Your choices & controls

  • Cookie Preferences Center: Open the “Cookie Preferences” link in our footer at any time to review or change your settings and to withdraw consent.
  • Browser controls: Most browsers let you block/delete cookies. Blocking strictly necessary cookies may break the Site.
  • Mobile advertising IDs: Reset/limit ad tracking in your device settings.
  • Industry opt-outs:
    • U.S.: optout.aboutads.info (DAA), optout.networkadvertising.org (NAI)
    • EU/EEA: youronlinechoices.eu (EDAA)
      These tools are browser-specific and do not replace our on-site preferences center.
  • Global Privacy Control (GPC): When detected, we treat GPC signals as an opt-out of sale/sharing where required.
  • Do Not Track (DNT): Industry standards are not uniform; we currently respond to GPC as described above.

7) “Do Not Sell or Share My Personal Information”

If you are in a U.S. state with applicable laws (e.g., CA, CO, CT, VA, UT), you may opt out of the sale or sharing of personal information used for cross-context behavioral advertising via the Cookie Preferences link. We will honor your selection and associated signals (including GPC where applicable).

8) Categories of cookies we use (with typical retention)

Actual vendors, purposes, and durations may change. See g.ezoic.net/privacy/longtailwind.com for a live list.

  • Strictly necessary: session/auth, load balancing, consent storage (session to 12 months).
  • Preferences: language/site options (up to 12 months).
  • Performance/analytics: traffic/engagement metrics (from session to 24 months).
  • Advertising/measurement: ad delivery, frequency capping, fraud prevention, personalization (from session to 24 months, depending on partner).

9) Third parties

In addition to Ezoic and its ad partners, we may use:

  • Analytics/tools (e.g., web analytics, A/B testing, anti-spam/anti-bot).
  • Embedded content (e.g., charts, videos, social widgets) that can set their own cookies.
    Details and the current partner list for this domain are reflected at g.ezoic.net/privacy/longtailwind.com and within the Cookie Preferences center.

10) Retention

Cookies persist for their stated lifetime unless you delete them earlier. Server logs and aggregated analytics may be retained longer for security, auditing, and legal compliance.

11) Updates to this Policy

We may update this Policy to reflect changes in technologies, partners, or legal requirements. The “Effective date” above shows the latest version. Material changes will be surfaced via the Site or the preferences banner where appropriate.

12) Contact

Questions about this Cookie Policy or your choices: support@mdvinternational.com